Tick Tock Tick Tock

You have to love the blog ecosystem.  Writers, myself included, desperate for something to write about are constantly trolling the environment for some topic to address. They (ok, we) grab it, put a spin on it and publish it for their own.

Today that’s what’s happening with Buzzfeed’s video of the number of units of certain branded fast food items that are served every second.  The theme of all subsequent re-posts is that the fast food habit of US consumers is huge and isn’t going away any time soon.

It is, however, changing.  I loved the “per second” thing and went to our CREST®  foodservice market research database to see how many hamburgers and cheeseburgers are served every second by quick service restaurants.  It worked out to 242 per second in the most recent 12-month period.

That’s a lot. of course, there  are more than 300 million people living in the US these days. Those 300+ million people eat around 11,000 meals per second if we assume 3 meals a day and ignore snacks altogether.  So, while 242 (like the numbers in Buzzfeed’s video) sounds like a lot, NPD’s research scientists assure me that 242 can be described as “much” (but, curiously, not “way lot”) smaller than 11,000.

AND (and this bit is important) we collect this information every day of every year whether anyone wants it or not. Today I wanted to know how that number had changed in the past 5 years and I found that it had in fact peaked in 2010 amid a flurry of promotions and has declined since then.

It’s good to look at the full perspective and to see how things have changed over time.

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