The Dangerous Game of Black Friday

Tech loves Black Friday. We have distinctive high-profile products that consumers want that drive considerable traffic to the retailers who sell it. But, there is a dark side to Black Friday that extends beyond just the lousy profit day (or days) it has become. Black Friday sucks in our consumers and delivers our best, most wanted products at rock bottom prices, leaving very little for the rest of the holiday. Our Anatomy of Black Friday Survey shows that while overall Black Friday shoppers say they have slightly more than 50 percent of their shopping still to complete, tech buyers say they have just 44 percent of shopping still remaining. And for folks who stay away from Black Friday, 2/3 of their shopping is done after the holiday weekend. Tech customers recognize that this is the time to shop. Nearly 60 percent of tech buyers bought Doorbusters, a number far above the typical consumer.
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Don’t Kick The Holiday To The Curb!!

I once again have completed  my annual Black Friday store observation trip throughout Northern Virginia. Usually I can walk away and say either this is going to be a good holiday season, or a bad one, but this year I have mixed emotions based on what I observed. Many were looking for Black Friday to give us a glimpse into the future of the holiday season and an indicator of where the U.S. economy is heading.

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