Black Friday. No Big Deal?

I’ve seen some stories popping up in the press that claim Black Friday is no big deal because it only represents a small percentage of shopping for the holiday … that only 20 percent of shoppers participate in Black Friday shopping.

This is no big deal?  I beg to differ. Getting 20 percent of consumers into stores is a big deal. Not only are they shopping for friends and family, they’re also buying on impulse and self gifting, which is is a big part of the holiday shopping experience. Take big screen TV’s, for example. I can’t say that I’ve ever received a big screen television as a holiday gift, but I can say I interview a lot of shoppers waiting in those lines to get into the stores for those big screen TV doorbuster sales.

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Let It Snow, Let It Snow, Let It Snow

Those of us on the East Coast were buried this past weekend in a monumental December snowstorm leading some to fear that holiday sales would be interrupted. According to NPD’s Consumer Tracking Service, the regions impacted by the snow, New England and the Mid-Atlantic, accounted for 18 percent of sales for the first 10 months of the year. While this is a substantial amount of volume it’s not likely that a one or two day pause in holiday shopping will cause measurable impact on the final holiday sales volume, even when those two days are two of the busiest days holiday shopping days, the Saturday and Sunday before Christmas.

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