I am a makeup junkie. I go gaga over loose eye shadows, makeup brushes and gel eye liner. I hyperventilate over intense color payoff, and I squeal over palettes. I know I have a problem. Admission is the first step, right?
Yes, I love everything about makeup; but there is one product that I prize above all others. I would gladly eschew my entire makeup stash and go cold turkey for lip balm.
More specifically, lip balm with SPF 15 or higher is a must in my daily makeup routine. I cannot and will not live without it, and I’m not alone in this lip balm love affair. Sixty-three percent of women say that lip balms and lip moisturizers are the skincare items they use the most, a number that has grown since 2009*.
I use an egg-shaped balm before bed, and when I wake up. I have one balm in my car and two lip balms on my person at all times:—one that smells like a citrusy crème brulée, and another that turns a unique shade of pink when applied. They are my American Express – I never leave home without them. In my mind, it is a sin to be seen with chapped lips, so of course I have plenty of back-ups.
If I were marooned on a desert island, and could only bring one beauty product, you know what it would be. And in true makeup junkie fashion, I will smuggle more than one lip balm into that island. Nothing, and I mean nothing, gets between me and my lip balm. Not even my lipstick or gloss.
*Source: The NPD Group, Inc. / Women’s Skincare In-Depth Consumer Report, August 2013