eSports is one of the newest and largest trends in gaming, with our recent findings showing a substantial number of U.S. gamers (33 percent) have watched a formal eSport competition, and 42 percent have watched an informal video stream of gameplay. What does this trend mean for the future of marketing video games?
To take a step back, just what the heck is eSports? eSports is defined as organized, multi-player gaming competitions, such as the recent Heroes of the Dorm competition or Halo World Championship. When we say informal video streams of gameplay, we mean watching amateurs play games live through services like Twitch, or watching You Tube videos. For some context, You Tube video game blogger, PewDiePie, has the highest number of YouTube subscribers in the world at 43 million.