Posts tagged: video games industry

A Collective Sigh Of Relief

Last week, when The NPD Group posted video game industry sales results for March, one could almost hear the collective sigh of relief among stakeholders; that after a fairly long drought, there was some good news to report.  The industry recorded a gain of 6 percent in total revenues generated, and along with that top line gain, several records were noted as well.  For me, it’s always more fun to report good news than bad, so here are just a few of the stories pulled from analysis of the data:

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categories Video Games | Anita Frazier, Entertainment Industry Analyst Toys & Video Games | datetime April 20, 2010 3:18 pm | comments Comments (0)

At What Price, Free?

We frequently meet with clients to take a look at changes in the industry and consumer behavior, and provide analysis and insights into how the changes will impact things to come. This spring, it was clear that last year was one of the most transformative years in the video games industry: audience expansion, the accelerating adoption of digital distribution, increases in mobile and social gaming, and the influence of the Wii were all topics on the minds of industry followers. But I get a little uneasy when I see how all these factors are influencing the plethora of free game options available, and while it’s great to have more ways to expose gaming to a broader audience, the industry struggles with how to best monetize that gaming activity.

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categories Video Games | Anita Frazier, Entertainment Industry Analyst Toys & Video Games | datetime June 30, 2009 12:44 pm | comments Comments (2)