Super Bowl A Boon For TV Sales In 2 Or 3 Dimensions

This weekend, the 2011 sports year comes to a crescendo as the Patriots and Giants meet in Super Bowl XLVI. The timing of this de facto national holiday—after New Year’s and the frenzy of the holiday shopping season, is advantageous for retailers and manufacturers looking to invigorate their Q1 TV sales. Understandably, much of consumers’ focus will be on trading up to bigger screens in the shopping week prior to the game, but other features like 3D could also have an impact on buyers.
Read more »

First down and 32 inches to go

Traditionally we’ve seen consumers prepare for the SuperBowl by purchasing ever-larger flat-panel HDTVs — a competition for bragging rights that was almost as intense as the gridiron rivalry itself and sometimes ending with the same dramatic lament, even for the winners. (”Unnecessary use of return privileges. 15 percent restocking penalty)

Read more »