The Android operating system was strolling along far below the radar of Apple and RIM in the first few quarters of 2009, after it had launched on T-Mobile with the G1 and seen Sprint hop on board with the Samsung Moment; however, its rapid ascent to the top of the smartphone market share ladder kicked into high gear, when Verizon Wireless not only adopted the operating system, launching it amidst the spendy advertising campaign for the Motorola Droid, but also began offering a buy-one-get one promotion that reached well into the following quarter.
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Tags: Android, Apple, AT&T, Droid, RIM, Sprint, T-Mobile, Verizon, Windows 7 Phone
Wireless | Ross Rubin, Executive Director, NPD Connected Intelligence | 
November 30, 2010 11:15 am | 
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Today NPD reported that the iPhone 4 was the best-selling handset in the third quarter, according to NPD’s Mobile Phone Track, which tracks sell-through of handsets to U.S. consumers; however, during the quarter, the Android platform surged forward in its market share gains, capturing 11 more percentage points to finish out the quarter with 44 percent of the market. Many of Android’s gains came at the expense of RIM, as the freely licensed operating system has made exceptional progress outside of the iPhone’s stronghold.
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This week NPD reported on Q2’s smartphone OS market share. It was a big quarter for Android, which is now installed on one of every three smartphones sold in the U.S. Android’s gains clearly came at the expense of RIM, which dropped nine percentage points quarter over quarter, and has seen an even more precipitous drop from a year ago. And yet, even with smartphones now growing to account for 42 percent of the U.S. market, Samsung and LG continued to lead the overall U.S. handset market without a significant smartphone presence, certainly in relation to their feature phones.
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