Sizing Up TV Innovation

As flat-panel technologies made TVs thin enough to tempt Jenny Craig into becoming a CE retailer, consumers found that they could not only put them in places that had been impractical before (such as on walls), but also fit more TV into less space. This was further facilitated by the relatively light weight of large flat-panel TVs, which made them easier to transport home from the store or ship from an online retailer. Indeed, according to NPD’s recent 2009 TV Inventory Study, nearly one-in-five televisions that consumers own is 40″ or larger.

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