Posts tagged: PC

Windows 7 Launch Starts Here!

As Windows 7 begins its assault on the consumer retail marketplace today, so far, despite a few questionable decisions, the marketing, merchandising, and retail preparation appear to be clicking on all cylinders.  Since I’m not a product reviewer I can’t comment on how “insanely great” Windows 7 might be, but I can give Microsoft kudos for the preparation and first spate of advertising.  Let’s look at 3 buckets.

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categories Consumer Technology, Software | Stephen Baker, Vice President, Industry Analysis | datetime October 22, 2009 9:39 am | comments Comments (20)

Episode 4: A New Hope, The Empire Strikes Back

Ok so I butchered the title, I know those are two different movies but both are relevant when thinking about Microsoft’s series of Laptop Hunter ads. Clearly this ad has created a new hope among the Windows faithful/ecosystem that Microsoft is capable of defending itself against the encroachments in perception, recognition and market share that Apple has made in the past few years.

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categories Consumer Technology | Stephen Baker, Vice President, Industry Analysis | datetime April 16, 2009 10:22 am | comments Comments (0)