At the Cable Show last month, the most significant surprise that I encountered was the cable companies’ collective fascination with the headend. This is, of course, where all content congregates, prior to being sent to cable company-connected TVs around the country. From a cable company perspective, the headend is fundamental to how content is – and possibly even “should be” – distributed. Read more »
Among the non-surprises at the launch of the new iPad was Apple keeping the “unbelievable” price points where they were for its original slate, including the opening price point of under $500. While I’d be very surprised to not see other companies – particularly HP – at least match Apple in that regard, the iPad has been able to compete on price versus even subsidized products like the Motorola Xoom that smartphone vendors have offered to their go-to channel.
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As Windows 7 begins its assault on the consumer retail marketplace today, so far, despite a few questionable decisions, the marketing, merchandising, and retail preparation appear to be clicking on all cylinders. Since I’m not a product reviewer I can’t comment on how “insanely great” Windows 7 might be, but I can give Microsoft kudos for the preparation and first spate of advertising. Let’s look at 3 buckets.
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Ok so I butchered the title, I know those are two different movies but both are relevant when thinking about Microsoft’s series of Laptop Hunter ads. Clearly this ad has created a new hope among the Windows faithful/ecosystem that Microsoft is capable of defending itself against the encroachments in perception, recognition and market share that Apple has made in the past few years.
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Connected Intelligence, Consumer Technology, Entertainment | Eddie Hold, Vice President, NPD Connected Intelligence | 
July 15, 2011 12:27 pm | 
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