Beyond all of the “cloud chatter” and plethora of device announcements at the 2012 Consumer Electronics Show (CES), HSN talked-up their “boundary less” retail strategy; digital efforts (driven in part by mobile gaming veteran and their EVP of Digital, Jill Braff); and offered sell-through proof points driven by their largely female audience (85 percent).
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One of my colleagues puts it the best: “In terms of the games industry, NPD might as well be spelled POS.” We are very well known for, if not infamous for, our monthly reporting of new physical retail sales of hardware, software (aka, games) and accessories. What we’re not as well known for in the games industry is our extensive consumer research capabilities. We utilize our online panel of nearly 2 million consumers to conduct a wide array of surveys to cover industries where we don’t have a point-of-sale service or to conduct custom research, offer trackers and monitors that cover areas such as content acquisition and device ownership, or to provide a topical report on a particular area of interest, like our upcoming topical on Online Gaming. We have tapped these consumer research capabilities to launch our newest service, Games Industry: Total Consumer Spend.
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When I was 16, I got my first non-babysitting job and spent four months toiling at the drive-through window of my local Carl’s Jr. restaurant. Being a quick study, “Want some fries with that shake?” or “Can I interest you in a hot apple pie this evening?” soon rolled off my tongue at the end of every order as I eagerly attempted to up sell customers.
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Connected Intelligence | Linda Barrabee, Research Director, NPD Connected Intelligence | 
January 13, 2012 11:49 am | 
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