Bland Holiday Sales Results So Far Are Actually Good News
On Monday NPD released consumer technology results to our weekly data clients for the third week of the holiday season and so far sales results are tracking at, or a little better than, our pre-holiday expectations. Prior to the holiday we expected sales dollars to fall between 0 and negative 5 percent for the holiday period. For the first two initial periods we reported on, November sales and Black Friday week sales, revenue has been slightly stronger. With November monthly sales rising less than 1 percent from 2008 due to the strength of sales early in the month, and Black Friday sales falling just 1.2 percent, the trend line has been favoring a closer to flat holiday than our worst case negative expectation.
Tags: Black Friday, CES, holiday sales, November sales, PCs, TVs
Consumer Technology | Stephen Baker, Vice President, Industry Analysis | 
December 23, 2009 4:19 pm | 
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