Posts tagged: netbook

I Own An iPad, So What Do I do With It?

NPD has released the second in its series of iPad surveys. While the first looked at buying intentions prior to the launch this one is more focused on what the current ownership looks like and how those owners are using their iPad. In conjunction with the press release we thought we would add some color around the iPad experience, bypassing some of the more contentious product based discussions out there. The survey provided some in-depth information on all aspects of the iPad, but today we are going to look at two distinct areas. First, is what owners like and dislike about their iPads, and second is how consumers are using their iPad.

Read more »

Tags: , , , ,

categories Consumer Technology | Stephen Baker, Vice President, Industry Analysis | datetime September 30, 2010 4:35 pm | comments Comments (4)

Preaching To The Converted

As we near the release of the next market-changing device (maybe!) from Apple, NPD has released some interesting numbers from a new survey Apple iPad: Consumers’ Perceptions and Attitudes. The good news is that awareness among the general population for the iPad is unbelievably high. Almost two-thirds of all respondents were aware of the product with that number ranging from a low of 61 percent among 55–and-older consumers, to more than 80 percent of consumers who owned another Apple branded product. Among the most aware demographics; young people, $100k income earners, and current Apple product owners not only was general awareness high but ownership interest and purchase intent over the next six months were much higher than overall. More than one-third of those expressing interest in the iPad in both the 18-34 year old demographic and among Apple owners claimed they intended to purchase the device in the next six months. Among the high income earners intention to buy in the next six months was more than 50 percent.

Read more »

Tags: , , ,

categories Consumer Technology | Stephen Baker, Vice President, Industry Analysis | datetime March 29, 2010 2:36 pm | comments Comments (0)