Going Mobile

As you may know from some of my previous posts, I have four sons who love to play video games. Whether I hear explosion blasts blaring from my living room speakers from a heated game of “Call of Duty: Black Ops,” or see one of my sons drop to their knees after defeat in a close tennis match of “Wii: Sports,” I’m quite familiar with the sights and sounds of console, PC, and portable device gaming. Other methods of gaming are certainly starting to gain favor in my house, and while traditional devices still reign supreme, there are instances where I take note of the growing use of these other devices. Read more »

Painting the Picture of Today’s Gamer

People are playing videogames in more ways now than ever before, and the task of understanding gamers and their needs is a challenging one. From the mobile gamer who enjoys a quick game of Angry Birds to the PC gamer who logs hours of World of Warcraft a day, the gaming population has never been more diverse than now.
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At What Price, Free?

We frequently meet with clients to take a look at changes in the industry and consumer behavior, and provide analysis and insights into how the changes will impact things to come. This spring, it was clear that last year was one of the most transformative years in the video games industry: audience expansion, the accelerating adoption of digital distribution, increases in mobile and social gaming, and the influence of the Wii were all topics on the minds of industry followers. But I get a little uneasy when I see how all these factors are influencing the plethora of free game options available, and while it’s great to have more ways to expose gaming to a broader audience, the industry struggles with how to best monetize that gaming activity.

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