As Windows 7 begins its assault on the consumer retail marketplace today, so far, despite a few questionable decisions, the marketing, merchandising, and retail preparation appear to be clicking on all cylinders. Since I’m not a product reviewer I can’t comment on how “insanely great” Windows 7 might be, but I can give Microsoft kudos for the preparation and first spate of advertising. Let’s look at 3 buckets.
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Ok so I butchered the title, I know those are two different movies but both are relevant when thinking about Microsoft’s series of Laptop Hunter ads. Clearly this ad has created a new hope among the Windows faithful/ecosystem that Microsoft is capable of defending itself against the encroachments in perception, recognition and market share that Apple has made in the past few years.
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Yesterday’s surprise announcement that Microsoft hired a retailing professional to help create and manage a chain of Microsoft-focused stores probably isn’t such a surprise. A number of recent activities in Redmond, from the opening of the Windows Experience store to the placement of Windows Gurus within U.S. retail stores, and even the Windows Velocity program’s, PCs tuned by Microsoft, were signposts on a road to more consumer-level engagement.
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Consumer Technology, Software | Stephen Baker, Vice President, Industry Analysis | 
October 22, 2009 9:39 am | 
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