As TV prices push down, brands try pushing back up

While the economy continues to weigh down manufacturers, its pressures were not strong enough to crack the rose-colored glasses worn on their public faces at the 2009 Consumer Electronics Show. Among the causes for optimism cited were a long-term view of economic cycles, faith in the appeal of technology and the “next big thing,” the value of electronics versus spending on other leisure activities such as travel, the trust that consumers put in brand driving investment, and the competitive urge to “keep up with the Joneses” (or, if you’re the Joneses, to stay ahead of those wannabe Smiths).

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