With such relatively minor updates as new color options for the button-less iPod shuffle, and stronger 3D performance for the iPod touch, Apple may have simply tuned the transmission of the iPod hardware lineup at its annual music update last week, but it was pedal to the metal when it came to greasing the wheels of digital commerce for media and applications. The changes included:
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Since 2005, Apple has held an event each September that has provided an update on the iPod ecosystem. Most of the rumors around the possibilities of such an event this year have been focused on an Apple tablet device. However, a secondary rumor has speculated that this year might mark the end of the line for the iPod classic, the most direct descendant of the original hard drive-based 5 GB iPod.
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Apple is announcing perhaps the most significant change in iTunes since the company began to offer video downloads several years ago. Today Apple will unlock the digital rights management (DRM) protections that place certain limits on copying and interoperability of music purchased through iTunes. Apple also plans to improve the quality of its music files, and it will also add variable pricing for songs.
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Consumer Technology | Ross Rubin, Executive Director, Industry Analysis | 
September 14, 2009 12:43 pm | 
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