Posts tagged: iPad

There’s no “ctrl-alt-delete” on a cable remote

Cable people used to laugh raucously at the idea of computer TV. “There’s no ‘ctrl-alt-delete’ button on a TV remote,” they’d say.

That was then, this is now. Having watched the general public embrace computers and mobility products like politicians promising tax cuts, cable has developed a variety of computer-oriented applications that run the gamut from Web sites connected to cable shows to actually putting television technology in the hands of tablet-wielding customers. Read more »

Visible Differentiation

Among the non-surprises at the launch of the new iPad was Apple keeping the “unbelievable” price points where they were for its original slate, including the opening price point of under $500. While I’d be very surprised to not see other companies – particularly HP – at least match Apple in that regard, the iPad has been able to compete on price versus even subsidized products like the Motorola Xoom that smartphone vendors have offered to their go-to channel.

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What’s Really Important In Apple’s iPad Announcement?

All the tech blogs and pundits are beating their drums about the potential launch of the iPad 2 on Wednesday.  Assuming that is what this event will introduce it would be much more worthwhile to concentrate on what is really important to the future of the iPad, and the tablet category in general. To-date all we have heard are the typical pronouncements and concerns about new processors, thinness, or what the screen resolution is.  While all these elements are important the most important things to concentrate on for the long-term success of tablets are pricing and distribution, both of which are discussed minimally at best. 

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Tablets, Transmissions, and Transactions

Late last week on the DisplaySearch blog, my colleague Richard Shim observed the imperfect fit that both carrier and electronics store channels offer for tablets. Indeed, Sunday’s Super Bowl included a commercial for the Motorola Xoom that offers some clues of what to expect in the channels as iPad competition heats up in 2011.
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I Own An iPad, So What Do I do With It?

NPD has released the second in its series of iPad surveys. While the first looked at buying intentions prior to the launch this one is more focused on what the current ownership looks like and how those owners are using their iPad. In conjunction with the press release we thought we would add some color around the iPad experience, bypassing some of the more contentious product based discussions out there. The survey provided some in-depth information on all aspects of the iPad, but today we are going to look at two distinct areas. First, is what owners like and dislike about their iPads, and second is how consumers are using their iPad.

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Reading Tea Leaves From An Empty Cup

The last few weeks have been filled with reports that U.S. consumer PC sales are collapsing and that the iPad is to blame. Now that NPD has released August numbers we can take a look at the real story and the clear result is that trying to understand what is happening without the real numbers that NPD provides is folly. There is very little hard evidence that the iPad is killing notebooks sales and to say so represents the height of hysteria and speculation.
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Collateral Damage

Reading the first set of reviews of the iPad I have been struck by one comment: That this is a notebook killer. Our recently completed iPad survey also revealed a considerable amount of overlap in consumers’ perception and usage intentions between the iPad and the notebook. Now, with the first reviews in, our initial assumption in our first iPad blog post appears more correct than ever - the iPad is aimed squarely at the heart of the notebook market. And while we mentioned in that post that the lack of certain features might prevent a direct cannibalization, the initial reviews indicate that, even without those features such as Flash support or a camera, this product can take over much of what your notebook does, and do it more elegantly and more comfortably.

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Preaching To The Converted

As we near the release of the next market-changing device (maybe!) from Apple, NPD has released some interesting numbers from a new survey Apple iPad: Consumers’ Perceptions and Attitudes. The good news is that awareness among the general population for the iPad is unbelievably high. Almost two-thirds of all respondents were aware of the product with that number ranging from a low of 61 percent among 55–and-older consumers, to more than 80 percent of consumers who owned another Apple branded product. Among the most aware demographics; young people, $100k income earners, and current Apple product owners not only was general awareness high but ownership interest and purchase intent over the next six months were much higher than overall. More than one-third of those expressing interest in the iPad in both the 18-34 year old demographic and among Apple owners claimed they intended to purchase the device in the next six months. Among the high income earners intention to buy in the next six months was more than 50 percent.

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New Displays Bask In The Sunlight

At DisplaySearch’s USFPD conference, the sun-drenched beachfront of San Diego was an appropriate setting for my panel that included representatives from two companies working on energy-efficient displays that excel at outdoor readability.

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iPad Begins A New Chapter For e-Readers

One of the open questions surrounding the iPad that has quickly come to the fore in light of the recent Amazon-Macmillan brinksmanship is to what extent the device will jeopardize sales of e-readers. This is particularly true of the market-leading Kindle, upon the metaphorical shoulders of which Steve Jobs said Apple stood.

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