Posts tagged: holiday sales

Holiday Sales Results Are Uninspiring, Unless You Remember 2008

NPD’s Weekly Tracking Service showed consumer technology revenue for the 2009 five week holiday period was down slightly less than 1 percent, year-over-year. While that result is far from the halcyon days of the mid-decade, it is a far better performance than 2008’s 6 percent decline. The real highlight though is a tale of two categories, PCs and TVs. PC sales were as strong as we have ever seen, with notebook unit volume up almost 70 percent and desktops (yes, desktops !!!) up nearly 30 percent. TVs, on the other hand, were a drag on revenue growth despite a 30 percent increase in unit volume.

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categories Consumer Technology | Stephen Baker, Vice President, Industry Analysis | datetime January 12, 2010 11:53 am | comments Comments (0)

Bland Holiday Sales Results So Far Are Actually Good News

On Monday NPD released consumer technology results to our weekly data clients for the third week of the holiday season and so far sales results are tracking at, or a little better than, our pre-holiday expectations. Prior to the holiday we expected sales dollars to fall between 0 and negative 5 percent for the holiday period. For the first two initial periods we reported on, November sales and Black Friday week sales, revenue has been slightly stronger. With November monthly sales rising less than 1 percent from 2008 due to the strength of sales early in the month, and Black Friday sales falling just 1.2 percent, the trend line has been favoring a closer to flat holiday than our worst case negative expectation.

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categories Consumer Technology | Stephen Baker, Vice President, Industry Analysis | datetime December 23, 2009 4:19 pm | comments Comments (0)