As we enter 2012 and the thunder around tablets starts to increase we once again offer some results that show that the industry is not in as dire shape as some would believe. Today, NPD released the 2011 results from our sales tracking in the U.S. Reseller market (primarily DMRs) and through major broad line distributors - and surprise - the PC market performed pretty well.
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Tags: commerical reseller, desktops, distributor, DMR, IT, notebooks, PC market, SMB
Commercial Technology | Stephen Baker, Vice President, Industry Analysis | 
January 25, 2012 6:16 am | 
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NPD today released some good news about sales to small and medium business through the reseller channel, what us old timers used to call the DMR (direct marketing reseller) channel. Sales in December were very strong, posting growth of 7 percent year-over-year, the first time this segment has shown positive growth in more than 15 months.
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NPD’s Weekly Tracking Service showed consumer technology revenue for the 2009 five week holiday period was down slightly less than 1 percent, year-over-year. While that result is far from the halcyon days of the mid-decade, it is a far better performance than 2008’s 6 percent decline. The real highlight though is a tale of two categories, PCs and TVs. PC sales were as strong as we have ever seen, with notebook unit volume up almost 70 percent and desktops (yes, desktops !!!) up nearly 30 percent. TVs, on the other hand, were a drag on revenue growth despite a 30 percent increase in unit volume.
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