Innovation=Optimism, But Products=Revenue

This year’s CES was four days of meetings, events, booth tours, and crowds as it is every year.  But this year’s show was, unlike last year, imbued with a sense of optimism and opportunity that was absent in 2009. At times even the most innovative and interesting products can get lost in a sea of product demos, displays, and PR hype. And while knowing what is new and noteworthy is the first question people ask me, it is often the last thing I care about.  Because, it’s not what’s on the show floor that’s always most important, it’s what ends up in consumers’ homes, sooner rather than later, that counts because that’s where the money is.  And what’s new, innovative, and different at CES is often a bit away from hitting the store shelves or being relevant to a mainstream consumer.
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