This weekend, the 2011 sports year comes to a crescendo as the Patriots and Giants meet in Super Bowl XLVI. The timing of this de facto national holiday—after New Year’s and the frenzy of the holiday shopping season, is advantageous for retailers and manufacturers looking to invigorate their Q1 TV sales. Understandably, much of consumers’ focus will be on trading up to bigger screens in the shopping week prior to the game, but other features like 3D could also have an impact on buyers.
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Since the debut of the first 3D TVs using active shutter glasses, concerns have been raised regarding the incompatibility among different companies’ glasses; these have been compounded by different means of synchronizing them to sets. Some companies have tried to work around this particular hurdle. Mitsubishi, for example, designed its 3D LaserVue sets to be compatible with Samsung glasses. Last week, though, leading active-shutter TV brands Sony, Samsung and Panasonic — along with technology provider XPAND 3D — announced that they would create a “Full HD 3D Glasses Initiative,” to be based on Bluetooth. This commitment to work together should help retailers more successfully market products aftermarket active shutter glasses, as well as solidify the role of Bluetooth in the television category. (The latter development might also have implications for future remote controls.) Read more »
Tags: 3D TV, Bluetooth, LaserVue, Mitsubishi, Panasonic, samsung, Sony, XPAND 3D
Consumer Technology, Entertainment | Ross Rubin, Executive Director, NPD Connected Intelligence |
August 15, 2011 9:01 am |
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NPD recently completed the first wave of its new 3D 360° Monitor, named in part for its comprehensive approach to analyzing a wide array of factors that will affect the market adoption of stereoscopy. One interesting juxtaposition the research uncovered is that, while a higher percentage of consumers reported being “amazed” by the 3D effect at retail than at the theaters, a higher percentage also reported not being able to see the 3D effect at retail.
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Having come back from the holidays and CES to a mailbox full of “Decade In Review” articles in my email in-box, I decided to jump on board. From the dawn of digital music, through iPod nation, Wii, High Definition, social networking, and smartphones (with apps), it may have been an unparalleled ten years for entertainment.
Which got me thinking about the teens.
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