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	<title>NPD Group Blog &#187; Wireless</title>
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	<link>http://www.npdgroupblog.com</link>
	<description>The official blog of The NPD Group</description>
	<pubDate>Wed, 01 Feb 2012 16:27:36 +0000</pubDate>
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		<title>CES 2012: The Empires Strike Back</title>
		<link>http://www.npdgroupblog.com/2012/01/ces-2012-the-empires-strike-back/</link>
		<comments>http://www.npdgroupblog.com/2012/01/ces-2012-the-empires-strike-back/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 12:35:04 +0000</pubDate>
		<dc:creator>Ross Rubin, Executive Director, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Connected Intelligence]]></category>

		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[CES]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1598</guid>
		<description><![CDATA[Last year’s CES saw an invasion of mobile converged devices. With smartphone launches spurred by the introduction of Verizon’s LTE network (and joined by HSPA+ expansion by AT&#38;T and T-Mobile) and a wall’s worth of tablets seeking to head off the iPad 2, it seemed as though consumer electronics were tied to the state of [...]]]></description>
			<content:encoded><![CDATA[<p>Last year’s CES saw an invasion of mobile converged devices. With smartphone launches spurred by the introduction of Verizon’s LTE network (and joined by HSPA+ expansion by AT&amp;T and T-Mobile) and a wall’s worth of tablets seeking to head off the iPad 2, it seemed as though consumer electronics were tied to the state of the slate.<br />
<span id="more-1598"></span><br />
A growing part of it is, of course, and CES 2012 did see a number of tablet and smartphone announcements such as the Lenovo IdeaTab S2 that tweaks the ASUS Transformer implementation of a tablet connecting to a dockable keyboard. But, particularly when compared to last year, the focus of CES 2012 was much more squarely in established device categories.</p>
<p><strong>TV.</strong> I’ve long said that 3D and connectivity were in some ways sideshows that TV manufacturers were trotting out until they could get to that terra firma of marketing better picture quality, and CES 2012 marked the beginning of the journey home with LG and Samsung showing off 55” OLED TVs and Sony unveiling plans to use a competitive technology dubbed Crystal LED. Of course, these new display technologies aren’t mutually exclusive to either 3D (which the offerings from LG and Samsung support) or connectivity. Indeed, one of the big TV focal points for Samsung was the idea of Smart TV Evolution, in which the “computing” part of the set, including components such as the processor, can be swapped out every year to keep up with the latest advances. This essentially borrows from the old idea of desktop CPU and RAM upgrades, but in the connected AV space.</p>
<p><strong>Ultrabooks.</strong> The TV was not the only high-grossing holiday favorite to receive a push forward. Intel drove ultrabooks hard at the show amid several promising debuts from Acer (the S5), HP (the Spectre), Dell (XPS 13), Samsung (the revamped Series 9) and the 360-degree rotating Lenovo Yoga, which was a finalist at the Last Gadget Standing competition for which I served as a judge. Intel vowed to justify its heavy investment in the ultrabook name – which it says will account for it largest marketing push since Centrino – by making ultrabooks stronger competitors to tablets using movement sensors, touch screens, speech, and Kinect-like gesture input. In what stands to be its last CES appearance for the foreseeable future, Microsoft was also showing off Windows 8. And while it didn’t have much news on that front, Intel’s push for touch on ultrabooks certainly provides stronger alignment between the two PC giants.</p>
<p><strong>The Crossovers</strong>. One of the greater bits of evidence that the attention was on incumbent categories at this CES was the big crossover moves by Lenovo and Vizio. The former announced its first television (for China only, to start), an Android 4.0-infused dual core 55” IPS display with a motion controller, and an integrated Lenovo app store. Vizio, coming over from the TV side, showed off several ultra-thin notebooks and desktops. The desktops will include a wireless keyboard, trackpad, and even a remote control in the box. Curiously, the notebooks, while qualifying as ultrabooks under Intel’s definition won’t be marketed as such, as Vizio stakes its claims.</p>
<p><strong>Imaging Products.</strong> This year looks like it will finally be the year of the connected camera (and camcorder!). Of course, over the years, we’ve seen Sony and Kodak experiment with Wi-Fi in their cameras but, following Samsung’s expansion of its Wi-Fi camera line, both venerable brands were back with Kodak bowing the EasyShare M750 and Sony realizing what was to be the next step for the Flip camcorder line with the Bloggie live Wi-Fi-enabled camcorder. The hot segment of POV action cameras also got in on the Wi-Fi excitement with GoPro showing off a new Wi-Fi add-on for its Hero 2 and GoBandit showing off a Wi-Fi action camcorder.</p>
<p><strong>Home Networking</strong>. With so much emphasis on higher-speed networking devices, particularly TVs, in the home, it’s no surprise that home networking standards are being elevated as well. The next version of Wi-Fi, 802.11ac, should double throughput in the 5 GHz band while a new standard, 802.11ad, which brings forward the work of the WiGig Alliance, will allow for multi-gigabyte transfer of data over same-room distances as well as displaying uncompressed HD video from a tablet or smartphone up to an HDTV. Meanwhile, the standards battle for new “no new wires” technology continues, with HomePlug AV 2 citing the benefits of its field experience against the HomeGrid/G.hn camp.</p>
<p><strong>Health and Fitness</strong>. Not everything was a step up for the familiar. CES continued to show that we are moving toward a future that can include self-monitoring of nearly every vital sign. No fewer than three connected scales were on display with pioneer Withings showing off a connected baby scale. Two of the more intriguing products were from Basis, which can measure a wide array of inputs such as perspiration levels and pulse to determine the kind of exercise one is engaging in, and Striiv, which combines several motivation techniques and challenges to keep its owners on the move. Striiv includes its own miniature touchscreen, further bucking the trend of using the smartphone as the input and output for a range of “appcessories.”</p>
<p><strong>Cellular Enablement</strong>. While nearly all of the major “screens” at CES included Wi-Fi, there were also signs of cellular access seeping into older and newer categories. These included the PlayStation Vita, for which AT&amp;T will be the carrier in its HSPA+ configuration due to ship next month. Seagate also showed off an LTE-enabled version of its GoFlex Satellite, which could help its cause as a Wi-Fi mobile hotspot and server for the vehicle. And Voxx International, steward of the Audiovox and a stable of other accessory brands, maintained the time is right to launch products that include monthly fees for cellular access. These include monitoring products for people (Care Connection) and vehicles (Car Connection) as well as the Tagg pet tracker, with which it is working with Qualcomm. Sprint is the Voxx’ carrier partner for its new connected products.</p>
<p>Of course, even with all this activity among established and emerging device categories, this should still be a year that sees many impressive smartphone introductions. Here, though, CES must compete with two other debut stages, including CTIA, which has been pushed back to allow a bit more breathing room for handset companies, and Mobile World Congress, coming up next month in Barcelona. These two shows&#8217; focus should provide help complete the picture of what the major consumer device lineup looks like for the year.</p>
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		<title>Verizon Wireless Launches LTE Mi-Fi at CES 2012</title>
		<link>http://www.npdgroupblog.com/2012/01/verizon-wireless-launches-lte-mi-fi/</link>
		<comments>http://www.npdgroupblog.com/2012/01/verizon-wireless-launches-lte-mi-fi/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 14:48:27 +0000</pubDate>
		<dc:creator>Eddie Hold, Vice President, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Connected Intelligence]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[CES]]></category>

		<category><![CDATA[LTE]]></category>

		<category><![CDATA[Mi-Fi]]></category>

		<category><![CDATA[Novatel]]></category>

		<category><![CDATA[Verizon Wireless]]></category>

		<category><![CDATA[ZTE]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1547</guid>
		<description><![CDATA[Verizon Wireless used the first day of CES to launch two new Mi-Fi products (from ZTE and Novatel) that both support LTE and – significantly – international roaming. The roaming supports both EDGE (quad band) and HSPA, ensuring that a wide range of networks can be supported (although EDGE connectivity is unlikely to provide a [...]]]></description>
			<content:encoded><![CDATA[<p>Verizon Wireless used the first day of CES to launch two new Mi-Fi products (from ZTE and Novatel) that both support LTE and – significantly – international roaming. The roaming supports both EDGE (quad band) and HSPA, ensuring that a wide range of networks can be supported (although EDGE connectivity is unlikely to provide a satisfactory experience). Both the ZTE and Novatel devices support up to 10 Wi-Fi connections, providing ample connectivity for the average globe-trotting, tech-toting business user.<br />
<span id="more-1547"></span></p>
<p>Verizon Wireless is using the phrase “Global Ready” to emphasize the global aspect of these devices. Verizon Wireless is clearly focusing on the most lucrative part of the subscriber base; but the move also helps Verizon to counter the ongoing perspective that a GSM heritage equates to global, while a CDMA heritage (such as Verizon’s) is primarily a U.S. affair. This latter perception, while still valid for CDMA-only devices, will become less of a concern as the carrier continues to launch LTE devices.</p>
<p>The launch of these two Mi-Fi products also puts more pressure and doubt on the longevity of the USB modem category. Currently, USB Modem connections are the dominant form of connection for non-phone devices, such as notebooks and laptops. However, we expect to see the category share decline (in terms of connections) starting this year, as Mi-Fi devices provide comparable connectivity (and come to market more rapidly than in the past) and customers look to provide connectivity to more than one device at a time.</p>
<p>Further, the focus on Mi-Fi helps alleviate some pressure on the carriers to add “family” data plans. While still crucial within the smartphone space as a component of family plans, the need for a shared data plan across a mixture of device platforms becomes less pressing.</p>
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		<title>Nokia Starts Its Comeback, but the U.S. Must Wait</title>
		<link>http://www.npdgroupblog.com/2011/10/nokia-starts-its-comeback-but-the-us-must-wait/</link>
		<comments>http://www.npdgroupblog.com/2011/10/nokia-starts-its-comeback-but-the-us-must-wait/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:23:22 +0000</pubDate>
		<dc:creator>Eddie Hold, Vice President, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Connected Intelligence]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[Lumia]]></category>

		<category><![CDATA[Nokia]]></category>

		<category><![CDATA[Windows Phone]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1447</guid>
		<description><![CDATA[In February, Nokia declared that its Symbian platform had reached the end of its usefulness and that it was time to move forward with a new approach, that being the bold decision to opt for a Windows Phone future. Fast forward seven months, and now Nokia has announced its first two products, the Lumia 710 [...]]]></description>
			<content:encoded><![CDATA[<p>In February, Nokia declared that its Symbian platform had reached the end of its usefulness and that it was time to move forward with a new approach, that being the bold decision to opt for a Windows Phone future. Fast forward seven months, and now Nokia has announced its first two products, the Lumia 710 and new flagship product the Lumia 800 running on the Microsoft-powered operating system. More significantly, the company not only announced the launch of these products, but also streamed live video from its facility in Finland showing the first boxes rolling off the production line and onto awaiting delivery vans. The Nokia Windows vision has arrived.<br />
<span id="more-1447"></span><br />
Will this help the company in its often-thwarted attempt to crack the U.S. market? Probably, but not just yet. While the phones are already in delivery vans, those vans are not headed across the Atlantic right now. Nokia plans to focus on core markets first, such as Western Europe and parts of Asia, with the goal of (effectively) re-entering the U.S. market in Q1 2012. While this means that the manufacturer will miss the holiday rush, the strategy has real merit. After many false starts in the U.S., Nokia needs to ensure that when it launches the new Windows Phone products that it – and the carriers – maximize the opportunity. Trying to jump in prior to the holiday would be a rushed affair at best and unlikely to succeed. By waiting, Nokia gets to launch in safer – more accepting – markets and will drive application growth. Further, by holding off until next year, Nokia expects to launch with LTE products, as well as support for CDMA, which will provide a wider target base that can encompass both AT&amp;T and Verizon Wireless.</p>
<p>So far, that’s the easy news, and a combination of Microsoft and Nokia should ensure that the marketing push is truly pervasive. A more interesting issue is the value-added services that Nokia has come to be known for (at least outside the U.S). Mapping is a certainty and the Navteq-based Nokia map is already available for the U.S. market. Nokia’s music aspirations may be trickier. Nokia plans to leverage its current Nokia Music store services to provide a free streaming solution (with an offline option) for Nokia Windows Phone devices. The new music service – Nokia Music Mix – provides compilation channels of tracks sourced from the Music Store, and in particular leveraging locally-relevant music based on the existing Nokia Music strategy in various parts of the world. But Nokia never managed to bring the music service to the U.S. market due to a number of factors, such as licensing agreements. Will this impact the company’s ability to deliver a full level of service to the U.S. market? Perhaps, but the phone alone, which is the slickest implementation of Windwos Phone to date, and with hardware that is elegantly distinctive from the mass of standard smartphones, should be enough to drive Nokia sales&#8230;even in the U.S.</p>
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		<title>The WiMAX climax</title>
		<link>http://www.npdgroupblog.com/2011/10/the-wimax-climax/</link>
		<comments>http://www.npdgroupblog.com/2011/10/the-wimax-climax/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 17:09:40 +0000</pubDate>
		<dc:creator>Ross Rubin, Executive Director, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[4G]]></category>

		<category><![CDATA[AT&amp;T]]></category>

		<category><![CDATA[HSPA+]]></category>

		<category><![CDATA[LTE]]></category>

		<category><![CDATA[smartphone]]></category>

		<category><![CDATA[Sprint]]></category>

		<category><![CDATA[T-Mobile]]></category>

		<category><![CDATA[Verizon]]></category>

		<category><![CDATA[WiMAX]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1438</guid>
		<description><![CDATA[Sprint’s announcement last Friday that it would begin offering LTE-capable handsets next year as a first step toward migrating to the 4G standard signaled the beginning of the end of WiMAX in the U.S. Starting out as an underdog against a global LTE commitment, Sprint’s rollout of the first 4G network was marked by numerous [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Sprint’s announcement last Friday that it would begin offering LTE-capable handsets next year as a first step toward migrating to the 4G standard signaled the beginning of the end of WiMAX in the U.S. Starting out as an underdog against a global LTE commitment, Sprint’s rollout of the first 4G network was marked by numerous delays and false starts (such as XOHM) during a time when the carrier was struggling financially. After initially first touting the superiority of WiMAX, Sprint soon shifted to the practical argument that it was supporting the technology because it was available and LTE was not.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Sprint’s time-to-market advantage, however, varied by municipality. In New York City, for example, its lead was particularly short. The Big Apple was one of the last cities in which Sprint rolled out WiMAX, but it was one of the first cities in which Verizon rolled out LTE, resulting in a head start of only a few months.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">As noted in<a href="https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr_111012"> today’s press release</a>, based on NPD Mobile Phone Track data, Sprint’s WiMAX efforts were not in vain. The carrier’s early adoption of 4G resulted in relatively high adoption of smartphones that delivered what had been the fastest wireless broadband speeds available. Indeed, Sprint was the only carrier for which 4G handset purchases accounted for the majority of unit sales. That’s particularly impressive given the relatively easier evolutionary path to 4G afforded by T-Mobile’s and AT&amp;T’s HSPA+ networks.</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; line-height: 115%; font-family: Tahoma;">Sprint notes that it will continue to offer WiMAX handsets throughout next year, which likely ensures that it<a name="_GoBack"></a>s WiMAX network will remain in operation for some time to come. Eventually, though, the company will be able to tap into the greater global scale afforded by LTE, scale that have proven compelling to its two larger domestic competitors.</span></p>
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		<title>Why not Wi-Fi for Mobile Phones</title>
		<link>http://www.npdgroupblog.com/2011/10/why-not-wi-fi-for-mobile-phones/</link>
		<comments>http://www.npdgroupblog.com/2011/10/why-not-wi-fi-for-mobile-phones/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 12:43:42 +0000</pubDate>
		<dc:creator>Jim Barthold, Sr. Analyst, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Connected Intelligence]]></category>

		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[cable]]></category>

		<category><![CDATA[MVNO]]></category>

		<category><![CDATA[smartphone]]></category>

		<category><![CDATA[Wi-fi]]></category>

		<category><![CDATA[WiMAX]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1418</guid>
		<description><![CDATA[Smartphones are an addiction for easily bored people. They tell you sports scores, weather, news, and let you play games &#8212; all while you’re waiting that interminable 15 minutes in a restaurant before you get your meal. The thing smartphones can’t do, I’m quickly learning, is download a lot of applications over a 3G network.
That’s [...]]]></description>
			<content:encoded><![CDATA[<p>Smartphones are an addiction for easily bored people. They tell you sports scores, weather, news, and let you play games &#8212; all while you’re waiting that interminable 15 minutes in a restaurant before you get your meal. The thing smartphones can’t do, I’m quickly learning, is download a lot of applications over a 3G network.<span id="more-1418"></span></p>
<p>That’s a job for Wi-Fi, an electronic ingredient that’s like the soy supplement to a smoothie. 3G—or 4G if you get it— is the fruit-and-nutrition smoothie foundation; soy bulks it up.</p>
<p>The cable industry may better understand this recipe than many, including myself, originally believed. For the most part cable operators have eschewed the notion of building their own 3G networks in favor of MVNO relationships, or more likely no relationships at all. Some operators have toyed with the idea of Clearwire as a WiMAX/4G broadband pipe, but that relationship is fragile to the point of breaking.</p>
<p>But cable loves Wi-Fi. Every operator has embraced the ubiquity of a system that’s installed in smartphones and tablets and gaming consoles and modems and cars . . . and anything else a consumer can consider. Now the trick is to roll it out wherever consumers would like it to be &#8211;or in the case of those pesky applications that demand it&#8211;to use Wi-Fi instead of GSM or CDMA or even WiMAX.</p>
<p>It’s happening. Cable operators have more secrets than the former Soviet Union and are less willing to discuss their business than a losing NFL coach, thus, I was surprised—and I shouldn’t have been—recently when my bored fingers did some walking and I was told by my smartphone that I had access to the Comcast Xfinity network in a place that literally sat on the fringes of the middle of nowhere.</p>
<p>It was perhaps a bellwether that the convergence of cable Wi-Fi and mobile are closer than anyone has been led to believe. No longer did I need to find a Starbucks or a Barnes &amp; Noble for a Wi-Fi connection—good thing, there wasn’t one of those within 50 miles; it was there in the air along the Delaware Bay in Town Bank, N.J.</p>
<p>Perhaps this was a freak of nature—or a top-secret cable experiment onto which I’d tripped. Certainly I can’t walk out my front door and get Wi-Fi (unless it’s leaking from an unsecured neighbor’s connection). And for the most part I wouldn’t want to depend on a Wi-Fi connection like that for voice service. But it was there and available and I could finally download an application that I later uninstalled.</p>
<p>Without a doubt it’s still better to be a mobile service provider with Wi-Fi, than it is to be a cable provider with Wi-Fi and no mobile. Still, for an industry that collectively cringes and stutters at the mention of wireless, cable may have stumbled onto something here.</p>
<p>Indeed: why not Wi-Fi for mobile phones?</p>
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		<title>Driving by Smartphone</title>
		<link>http://www.npdgroupblog.com/2011/09/driving-by-smartphone/</link>
		<comments>http://www.npdgroupblog.com/2011/09/driving-by-smartphone/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 20:39:41 +0000</pubDate>
		<dc:creator>Eddie Hold, Vice President, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Connected Intelligence]]></category>

		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[Ford Motor Company]]></category>

		<category><![CDATA[GPS]]></category>

		<category><![CDATA[HTC]]></category>

		<category><![CDATA[MirrorLink]]></category>

		<category><![CDATA[Motorola]]></category>

		<category><![CDATA[navigation]]></category>

		<category><![CDATA[Nokia]]></category>

		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1414</guid>
		<description><![CDATA[The combination of cars and smartphones usually results in distracted drivers and a multitude of accidents waiting to happen. Clearly phones and driving don’t mix. But at the same time, the smartphone has become an integral part of the car experience, acting as the central location for entertainment (music at least), communication and navigation.
Bluetooth has [...]]]></description>
			<content:encoded><![CDATA[<p>The combination of cars and smartphones usually results in distracted drivers and a multitude of accidents waiting to happen. Clearly phones and driving don’t mix. But at the same time, the smartphone has become an integral part of the car experience, acting as the central location for entertainment (music at least), communication and navigation.<span id="more-1414"></span></p>
<p>Bluetooth has provided a salve of sorts for those using the phone while driving &#8212; enabling hands-free phone calls, as well as piping music from the phone to the car stereo. But what Bluetooth cannot easily provide is a way to avoid scouring your phone for the next song, or who to call, while you’re hurtling down the road. Voice commands help, but they do not fulfill the entire role.</p>
<p>Navigation, on the other hand, is a bigger issue. Aside from setting the destination, most cars lack even a basic place to rest the phone for greatest visibility (both for the driver and the GPS satellite). Using a smartphone’s navigation app can result in a combination of good balance (balancing the phone on one’s leg for example), smooth driving (so it stays there), and quick glances away from the road. It clearly shouldn’t be this way: many cars now come with a screen designed for navigation (if you have a spare couple-of-thousand dollars when purchasing a car, that is).</p>
<p>The MirrorLink consortium, including Nokia, LG, Motorola, HTC, and other handset vendors, and many car manufacturers, are looking to solve this problem by connecting the smartphone more comprehensively to the car. The car stereo/navigation controls will control the smartphone &#8212; and what you see on the phone will be displayed on the car’s screen. The result is that your phone navigation solution (Google Maps, Ovi Maps, Bing Maps, etc.) can become your default car GPS system, not to mention being able to select your phone-based music via the car interface.</p>
<p>The consortium is still in its infancy: so far there is one after-market car system (from Alpine), and Nokia is the first to launch phone-based support (for a limited number of handsets). The next 12 months will be key in seeing just how serious the car manufacturers are about this opportunity. For the handset OEMs, the relationship is both obvious and beneficial, as it further strengthens the importance of the smartphone as the must-have product above all others; but for car manufacturers, the decision means losing some control, differentiation, and additional revenue &#8212; since car navigation systems are relatively lucrative.</p>
<p>Ford’s take on the situation will be particularly interesting to watch. Currently Ford is not a member of the MirrorLink consortium; however, Ford’s Sync system is powered by Microsoft. Microsoft now has a special relationship with Nokia, and Nokia is leading the MirrorLink charge. If (and it is a big “if”) Nokia provides a tighter synergy between its phones and Ford cars, the company could possibly enjoy a significant (and much needed) leg-up in the U.S market.</p>
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		<title>Let the Google M-Wallet Games Begin . . . Well, Sort Of</title>
		<link>http://www.npdgroupblog.com/2011/09/let-the-google-m-wallet-games-begin-well-sort-of/</link>
		<comments>http://www.npdgroupblog.com/2011/09/let-the-google-m-wallet-games-begin-well-sort-of/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 14:32:22 +0000</pubDate>
		<dc:creator>Linda Barrabee, Research Director, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Connected Intelligence]]></category>

		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[NFC]]></category>

		<category><![CDATA[payments]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1399</guid>
		<description><![CDATA[With the launch of Google’s Nexus S smartphone, the ability to pay for items with a phone (using Near Field Communication) instead of a credit card has arrived in the U.S. One small step for mankind, one just as small step for payment solutions. The caveats for this service abound: You must be a Sprint [...]]]></description>
			<content:encoded><![CDATA[<p>With the launch of Google’s Nexus S smartphone, the ability to pay for items with a phone (using Near Field Communication) instead of a credit card has arrived in the U.S. One small step for mankind, one just as small step for payment solutions. The caveats for this service abound: You must be a Sprint customer to get the phone; you need a PayPass-enabled Citi MasterCard (or a Google Prepaid MasterCard); and, most importantly, you must understand what this all means and have a desire to use the phone for payments.<span id="more-1399"></span></p>
<p>While most consumers do not yet understand the benefits of NFC-based payments, the U.S. market has been somewhat primed for phone-based payment schemes, thanks in part to the Starbucks app, which allows you to pay for your coffee with a glance at your phone. According to NPD Connected Intelligence’s July 2011 “Connected Operating System Survey,” however, only 9 percent of smartphone users had made a payment using their smartphones within the past three months, which is no doubt far less than the number of smartphone users who frequent Starbucks. But the interest is certainly there – significantly, of those who have not made a payment using their smartphones, 43 percent are interested in doing so.</p>
<p>With all that seemingly untapped demand, the challenges for Google Wallet centers on extending its service capabilities more ubiquitously, including more wireless carriers, NFC-equipped Android smartphones, and credit card companies (with associated hardware/infrastructure at point of sale).</p>
<p>But Google is not the only mobile payments game in town, and the mobile payments market &#8212; not unlike other mobile market initiatives &#8212; is extremely fragmented, both in terms of varied technology approaches (NFC, apps, hardware/software, etc.) and the players (wireless carriers, financial institutions/credit card companies, PayPal, Verifone, and Square, among others), some of which are pursuing multiple approaches simultaneously.</p>
<p>The result is likely to be a mish-mash of NFC-based solutions that may, or may not, work at any given location and will limit device choices for consumers. The small step for mankind may be tripped up by the realities of the fragmented market, if the parties don’t work closely together.</p>
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		<title>It’s an Android-Android-Android World in Smartphones . . . At Least for Now</title>
		<link>http://www.npdgroupblog.com/2011/09/it%e2%80%99s-an-android-android-android-world-in-smartphones-at-least-for-now/</link>
		<comments>http://www.npdgroupblog.com/2011/09/it%e2%80%99s-an-android-android-android-world-in-smartphones-at-least-for-now/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 14:28:10 +0000</pubDate>
		<dc:creator>Linda Barrabee, Research Director, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Connected Intelligence]]></category>

		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[Android]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[smartphone]]></category>

		<category><![CDATA[WP7]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1395</guid>
		<description><![CDATA[In thinking about how Android has turned the U.S. smartphone market on its head over the past eighteen months, the musical anthem that most readily comes to mind is James Brown’s “This is a Man’s World.” This really is an Android world . . . an Android-Android-Android world . . . at least from a [...]]]></description>
			<content:encoded><![CDATA[<p>In thinking about how Android has turned the U.S. smartphone market on its head over the past eighteen months, the musical anthem that most readily comes to mind is James Brown’s “This is a Man’s World.” This really is an Android world . . . an Android-Android-Android world . . . at least from a smartphone OS penetration perspective. At least half of all smartphone purchases in the past three quarters have been Android-based.<span id="more-1395"></span></p>
<p>Can Android smartphone momentum be sustained? According to “Android: Variation and Value-Add,” a new report from NPD Connected Intelligence, Android looks set to remain in a dominant position. It is far and away the preferred OS for smartphone owners and intenders who plan to replace their current devices or buy their first smartphones in the next six months. And while Apple is right behind Android, the big surprise is positive momentum for Microsoft Windows Phone 7 (WP7). In fact nearly half of consumers surveyed were considering the WP7 platform, which is a far cry from the 2 percent of smartphone purchases that the platform has been tracking at to date.</p>
<p>Of course it is one thing for consumers to express interest in a platform, but it’s quite another to successfully convert this interest into purchases. For Microsoft and WP7 there are fundamental market awareness and OS ecosystem lock-in challenges that need to be addressed, before the platform has a fighting chance. And there needs to be a greater range of OEMs and subsequent devices supporting the platform to help boost consumer awareness and interest further.</p>
<p>Google’s plan to acquire Motorola Mobility for $12.5 billion could help in this; driving current Android-focused OEMs to at least consider a device</p>
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		<title>Galaxy S II Charts a New Course</title>
		<link>http://www.npdgroupblog.com/2011/09/galaxy-s-ii-charts-a-new-course/</link>
		<comments>http://www.npdgroupblog.com/2011/09/galaxy-s-ii-charts-a-new-course/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 18:27:46 +0000</pubDate>
		<dc:creator>Ross Rubin, Executive Director, NPD Connected Intelligence</dc:creator>
		
		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[Android]]></category>

		<category><![CDATA[Motorola]]></category>

		<category><![CDATA[Samsung Galaxy S]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1367</guid>
		<description><![CDATA[They may be &#8220;vibrant&#8221; and even &#8220;epic,&#8221; but will they &#8220;captivate&#8221; and  &#8220;fascinate&#8221;? It’s certainly no surprise that the Galaxy S II smartphones  &#8212; the successor to Samsung&#8217;s breakout cross-carrier handsets &#8212; exceed  their predecessors in nearly every specification. The Galaxy S II has a  newer version of Android OS, double [...]]]></description>
			<content:encoded><![CDATA[<p>They may be &#8220;vibrant&#8221; and even &#8220;epic,&#8221; but will they &#8220;captivate&#8221; and  &#8220;fascinate&#8221;? It’s certainly no surprise that the Galaxy S II smartphones  &#8212; the successor to Samsung&#8217;s breakout cross-carrier handsets &#8212; exceed  their predecessors in nearly every specification. The Galaxy S II has a  newer version of Android OS, double the number of processor cores,  twice the RAM, higher digital-still and video-capture resolution, a  larger screen, and a thinner profile. But there are other differences in  the lineup that are not so quantifiable.<span id="more-1367"></span></p>
<p>The original Galaxy S made a splash by being introduced (although not  simultaneously shipped) by all four major U.S. carriers. The Galaxy S II  lineup, though, does not yet include an offering for Verizon, like the  Galaxy S line did with the Samsung Fascinate. That the Verizon Galaxy S  II would surface as an LTE device on that network would be in step with  the line&#8217;s high-end focus.</p>
<p>Still, this has allowed Motorola to steal some of the spotlight with its  long-promised Droid Bionic (the $299 price of which falls far below  that of other <a href="http://en.wikipedia.org/wiki/The_Six_Million_Dollar_Man">bionic entities</a>, even in 1976 dollars) as Verizon&#8217;s first  dual-core LTE smartphone. But it also hints that Samsung likely has  dual-core LTE smartphones in its sights, returning the challenge of  Motorola&#8217;s <a href="http://en.wikipedia.org/wiki/The_Bionic_Woman">lasting differentiation</a>.</p>
<p>And speaking of the Fascinate, which was one of four brands assigned to  the Galaxy S major-carrier quadruplets, it seems that this time Samsung  is sticking firm to the Galaxy S name across carriers to <a href="http://www.npdgroupblog.com/2011/03/galaxy-s-has-several-bright-stars-one-black-hole/">shore up the  sub-brand</a>. To maximize the Galaxy brand impact, Samsung will have to get  its Galaxy Tab 7.7 tablet, which was launched but then quickly  withdrawn at IFA, back in the public eye as soon as it can.</p>
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		<title>Going Mobile</title>
		<link>http://www.npdgroupblog.com/2011/09/going-mobile/</link>
		<comments>http://www.npdgroupblog.com/2011/09/going-mobile/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 17:41:09 +0000</pubDate>
		<dc:creator>Anita Frazier, Entertainment Industry Analyst Toys &#38; Video Games</dc:creator>
		
		<category><![CDATA[Consumer Technology]]></category>

		<category><![CDATA[Entertainment]]></category>

		<category><![CDATA[Wireless]]></category>

		<category><![CDATA[mobile gaming]]></category>

		<category><![CDATA[PS3]]></category>

		<category><![CDATA[Video Games]]></category>

		<category><![CDATA[Wii]]></category>

		<category><![CDATA[Xbox 360]]></category>

		<guid isPermaLink="false">http://www.npdgroupblog.com/?p=1363</guid>
		<description><![CDATA[As you may know from some of my previous posts, I have four sons who love to play video games.  Whether I hear explosion blasts blaring from my living room speakers from a heated game of “Call of Duty: Black Ops,” or see one of my sons drop to their knees after defeat in [...]]]></description>
			<content:encoded><![CDATA[<p>As you may know from some of my previous posts, I have four sons who love to play video games.  Whether I hear explosion blasts blaring from my living room speakers from a heated game of “Call of Duty: Black Ops,” or see one of my sons drop to their knees after defeat in a close tennis match of “Wii: Sports,” I’m quite familiar with the sights and sounds of console, PC, and portable device gaming. Other methods of gaming are certainly starting to gain favor in my house, and while traditional devices still reign supreme, there are instances where I take note of the growing use of these other devices.<span id="more-1363"></span></p>
<p>Riding in a car, eating breakfast before school, and even while supposedly doing homework, mobile gaming is establishing a larger presence in my sons’ lives. And they’re not the only ones.  The quantity and quality of mobile apps (“Angry Birds,” or “Infinity Blade,” anyone?) pose an additional competitive dimension to the gaming landscape. NPD’s report, Online Gaming 2011, provides an in-depth look at online gaming activity across all gaming devices, examining the type and extent of digital downloading and gaming behavior that is occurring across a wide array of consumer demographics.</p>
<p>According to the report, digital game downloads for mobile devices represent close to half of all video full game downloads. Even among those using a console for online gaming, the biggest share of full game digital downloads purchased was for mobile devices. It is important to keep in perspective that the full-game price points on mobile devices are generally lower (and many are free) than those for console and portables systems, so mobile devices’ full game download unit share does not translate to a comparable level of consumer spending.  But what is really interesting is that among i-Device online gamers, the average spend on physical games (for any device) was significantly less than the average spent by PS3 or Xbox 360 online gamers.</p>
<p>While mobile gaming is still in its relative infancy as compared to traditional forms of gaming, it’s the fastest growing in terms of consumer spending on games content, according to NPD’s Games Industry: Total Consumer Spend service. Right now the growth in newer ways that consumers can acquire content is making up for the decline in new physical</p>
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