The Kids Are Alright

Kids.  I spend a lot of time thinking about them.  Not only do I have four of my own under the age of 12, but the two industries I cover count kids as a primary target audience:  33% of video game industry dollar sales since May ‘08 have been spent against kids ages 14 and under while this same group comprised 82% of 2008 toy industry dollar sales.  With both of these industries representing approximately $22 billion in annual sales; that’s a lot of spending influenced by kids across those two industries alone. 

Read more »