AT&T has formally announced what many high-use smartphone users already knew: throttling is here to stay. AT&T users on a 3G plan will be throttled at 3GB, while 4G LTE users will see throttling at 5GB. The 3G/4G differentiation is a key point, as 4G users will blow through their data far quicker than 3G (the bigger pipe means better quality video, but also greater data use – and better efficiencies for AT&T).
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The handset OEMs are making the most of Mobile World Congress (MWC), showcasing their newest and greatest phones. HTC, Nokia, and Sony have all made significant device launches on the first day of the show.
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In one of many Nokia announcements at Mobile World Congress, the company announced significant improvements to its Nokia Music streaming service (available on the Lumia series). The service now includes an off-line function, allowing users to download up to four channels of music (each channel is three to four hours in length) to listen to off-line. This is ideal for customers on planes or other locations where a signal is not guaranteed.
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“Words With Friends,” the Zynga Scrabble-like (or “inspired”) game that garnered both notoriety and lots of free marketing thanks in part to Alec Baldwin’s antics on an American Airlines flight, has come into its own among Android smartphone users.
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When MTV played the Buggles’ “Video Killed the Radio Star” in 1981 it launched a new era of pay television. Cable TV was no longer Community Antenna TV (CATV); now there were—or soon would be—as Bruce Springsteen put it, “57 channels and nothin’ on.”
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AT&T is again demonstrating how to use managed IP video delivery—sometimes known as IPTV–to improve the multichannel video programming experience by linking the Web and the TV with the appropriately, albeit boringly, named “U-verse for iPad App.”
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In the first significant shake-up of the mobile data market, AT&T has revamped data plan offers for smartphones and tablets. The general impact of the changes (to be launched on Sunday) is to increase the general bucket sizes that customers must purchase (with a price increase to go along with it).
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Last year’s CES saw an invasion of mobile converged devices. With smartphone launches spurred by the introduction of Verizon’s LTE network (and joined by HSPA+ expansion by AT&T and T-Mobile) and a wall’s worth of tablets seeking to head off the iPad 2, it seemed as though consumer electronics were tied to the state of the slate.
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Beyond all of the “cloud chatter” and plethora of device announcements at the 2012 Consumer Electronics Show (CES), HSN talked-up their “boundary less” retail strategy; digital efforts (driven in part by mobile gaming veteran and their EVP of Digital, Jill Braff); and offered sell-through proof points driven by their largely female audience (85 percent).
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In the past, carriers and Internet service providers had multiple tools to ensure that I remained a loyal citizen of their domain. In the early days of the Internet, the easiest way to get an email address was from my service provider, and once I began to use and distribute this email address, the thought of moving to an alternative broadband provider was delayed by the thought of how painful it would be to switch my email address.
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Connected Intelligence | Eddie Hold, Vice President, NPD Connected Intelligence | 
March 5, 2012 12:36 pm | 
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