Analyst Bios

Stephen Baker
Vice President, Industry Analysis

Stephen Baker is NPD’s primary hardware analyst. Baker has been commenting on the technology industry for more than fifteen years. He was ranked as a leading industry analyst by AdWeek’s Technology Marketing. More…

Russ Crupnick
Vice President, Senior Industry Analyst

Russ Crupnick, vice president and senior entertainment industry analyst for The NPD Group, works with NPD’s client service team and clients to create best practices that leverage the vast information resources available in these industries. More…

Liz Cutting
Industry Analyst

Liz Cutting is the digital imaging analyst for The NPD Group. With more than sixteen years of marketing and analysis experience, Cutting is NPD lead spokesperson for digital imaging. More…

Anita Frazier
Entertainment Industry Analyst, The NPD Group Toys & Video Games industries

Frazier’s career has spanned the entertainment, entertainment software and consumer products industries, including tenures with Conagra, Warner Brothers Studios, Sony Pictures Entertainment and just prior to joining NPD, Vivendi Universal Games. More…

Ross Rubin
Executive Director, Industry Analysis

Ross Rubin is an executive director of industry analysis for The NPD Group. With over twenty years analyzing and writing about the technology industry, he leads The NPD Group’s coverage of consumer electronics and wireless with an emphasis on connected intelligent devices and convergence. CNN has called him “a top adviser to the leading technology companies.” More…