As we enter 2012 and the thunder around tablets starts to increase we once again offer some results that show that the industry is not in as dire shape as some would believe. Today, NPD released the 2011 results from our sales tracking in the U.S. Reseller market (primarily DMRs) and through major broad line distributors - and surprise - the PC market performed pretty well.
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Tags: commerical reseller, desktops, distributor, DMR, IT, notebooks, PC market, SMB
Commercial Technology | Stephen Baker, Vice President, Industry Analysis | 
January 25, 2012 6:16 am | 
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Reflecting on the just concluded CES is an analyst ritual, although normally one I choose not to participate in. Too many gadgets to see, too many booths to comprehend, too much information for one person to absorb. And I spend more time off the floor with clients and retailers than I do wandering the aisles of South Hall.
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The first big news of CES happened when Vizio announced its intention to enter the notebook and AIO desktop markets in the middle of 2012. They would join an exhaustive list of companies selling PCs to consumers through U.S. retail. In fact they would be the 10th company of note (although there are even more brands than that) to have a presence on the U.S. retail shelf.
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Silence is probably the best way to say goodbye to the CE industry for 2011. With notable, familiar exceptions, the past year will go down in the annals of history as one most of the industry wishes to forget. History demands, however, that we at least take a quick look back at some of the biggest challenges of 2011 and think about how things might be different in 2012.
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While NPD’s press release today from our SMB Technology Monitor highlighted the increased interest firms with fewer than 1000 employees have in acquiring tablets for their employees, this by no means equates to the death of the PC market. The combination, however, of the length of time since the Windows 7 launch, the need to spend on higher cost infrastructure, and the increased spending on tablets has clearly put a crimp on PC spending intentions, especially among the largest firms.
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NPD released its weekly sales results for the third week of the five week holiday season yesterday and the results to date remain choppy. As a reminder NPD’s Weekly Tracking Service does not include all of the retailers who participate in our monthly reporting nor does it include all consumer technology categories (with notable exclusions including tablets, smartphones, and e-readers). Even with these caveats the results provide a highly effective signpost in directing us towards the final results for the holiday season.
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Preliminary results from The NPD Group’s The Anatomy of Black Friday study show that the aggressive pricing posture taken by the CE industry appears to have paid off. Significantly more tech shoppers were driven into the stores (or online) by the prospect of a great, desirable product at a great price. Almost 65 percent of tech purchasers bought in 2011 because they saw what they really wanted on sale. In addition, 28 percent were enticed by the big sales available at the specific retailer where they were shopping. Both of those numbers were approximately 50 percent higher than the overall population of Black Friday shoppers and 10 percent higher than last year.
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With stores opening their doors on Thursday for Black Friday sales this year, our annual Black Friday retail adventure encompassed a much wider swath of time and space then we have covered in previous years. The end result was some surprising insights and some, what we hope, are interesting observations on how this change has impacted Black Friday.
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Tags: Apple, Best Buy, Black Friday, hhgregg, Office Depot, Radio Shack, Target, Toys R Us, Walmart
Consumer Technology | Stephen Baker, Vice President, Industry Analysis | November 25, 2011 1:43 pm | Comments (0)
The holiday season kicked off on Thanksgiving evening with some of the most aggressive pricing, promotions, and sales tactics in years. But those rock-bottom prices and record early-opening hours illustrate the concern of the entire technology industry views this holiday season. NPD has been predicting that this would be the worst holiday since 2008, on a revenue basis, and the early season aggressiveness from the industry confirms this level of concern.
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According to NPD’s new report, ”E-commerce and Consumer Electronics: Online Shopping & Purchasing,” despite consumers’ love of the Internet for researching consumer electronics, they have not forsaken the retail store quite yet. I talked about this on CNBC just the other day, and we released some additional data in a press release. Read more »
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