For Cyber Monday, retailers seemed to have a different strategy for product discounting than what I observed in-store on Black Friday. While great deals on video products mainly took center stage Friday, Monday had a decidedly PC and imaging feel. I noted several offers for laptops, digital cameras, PNDs and accessories that, while present Friday, weren’t as prominent in-store. NPD’s Anatomy of Black Friday Study found that for Cyber Monday PCs and cameras were the most commonly purchased CE products, bought by 28 percent and 20 percent of all tech purchasers, respectively.
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With Black Friday now behind us, it’s time to find out what was hot and what we can expect over the final weeks of the holiday shopping season. With NPD’s Anatomy of Black Friday study data as a gauge, a couple things struck me as I reviewed both the results and my experience at the stores.
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Preliminary results from The NPD Group’s The Anatomy of Black Friday study show that the aggressive pricing posture taken by the CE industry appears to have paid off. Significantly more tech shoppers were driven into the stores (or online) by the prospect of a great, desirable product at a great price. Almost 65 percent of tech purchasers bought in 2011 because they saw what they really wanted on sale. In addition, 28 percent were enticed by the big sales available at the specific retailer where they were shopping. Both of those numbers were approximately 50 percent higher than the overall population of Black Friday shoppers and 10 percent higher than last year.
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After doing much of the cooking for my family’s epic Thanksgiving dinner, I wrestled with the prospect of going out into the cold November night to meet up with 600 of my closest electronics buying friends. My curiosity, however, got the best of me and I ventured out after my family had long gone to sleep. As we all know, Black Friday starts earlier and earlier each year and this Thanksgiving night, around 11pm still smelling of pumpkin pie, I set out to hunt for bargains. I visited my local Best Buy and Walmart– strategically mapped out near my home to avoid the inevitable traffic jams.
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With stores opening their doors on Thursday for Black Friday sales this year, our annual Black Friday retail adventure encompassed a much wider swath of time and space then we have covered in previous years. The end result was some surprising insights and some, what we hope, are interesting observations on how this change has impacted Black Friday.
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Tags: Apple, Best Buy, Black Friday, hhgregg, Office Depot, Radio Shack, Target, Toys R Us, Walmart
Consumer Technology | Stephen Baker, Vice President, Industry Analysis | 
1:43 pm | 
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The holiday season kicked off on Thanksgiving evening with some of the most aggressive pricing, promotions, and sales tactics in years. But those rock-bottom prices and record early-opening hours illustrate the concern of the entire technology industry views this holiday season. NPD has been predicting that this would be the worst holiday since 2008, on a revenue basis, and the early season aggressiveness from the industry confirms this level of concern.
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At first glance Dish Network’s toying with the idea of building its own broadband wireless network seems to straddle the line between bravado and fantasy. On closer inspection, it’s a move built on a level of market comprehension that any service provider without a wireless play should be experiencing these days.
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