I Own An iPad, So What Do I do With It?

NPD has released the second in its series of iPad surveys. While the first looked at buying intentions prior to the launch this one is more focused on what the current ownership looks like and how those owners are using their iPad. In conjunction with the press release we thought we would add some color around the iPad experience, bypassing some of the more contentious product based discussions out there. The survey provided some in-depth information on all aspects of the iPad, but today we are going to look at two distinct areas. First, is what owners like and dislike about their iPads, and second is how consumers are using their iPad.

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Reading Tea Leaves From An Empty Cup

The last few weeks have been filled with reports that U.S. consumer PC sales are collapsing and that the iPad is to blame. Now that NPD has released August numbers we can take a look at the real story and the clear result is that trying to understand what is happening without the real numbers that NPD provides is folly. There is very little hard evidence that the iPad is killing notebooks sales and to say so represents the height of hysteria and speculation.
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Ping: Think Amazon, not Facebook

Many speculated that Apple might use its September event to roll out a fully cloud-based music service. Indeed, I’ve noted previously that the iTunes interface took on a decidedly more Web-like appearance with iTunes 9, and the acquisition of Lala by Apple hinted that Apple might move further in that direction.
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