With such relatively minor updates as new color options for the button-less iPod shuffle, and stronger 3D performance for the iPod touch, Apple may have simply tuned the transmission of the iPod hardware lineup at its annual music update last week, but it was pedal to the metal when it came to greasing the wheels of digital commerce for media and applications. The changes included:
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As I sat down at my desk one morning last week and scanned industry news along with items posted on Facebook and Twitter, I ran across something really interesting that one of my Twitter followers posted. “Barbie Premieres Her First Music and Dance Video” read the headline and of course there was a handy link to the video. The video itself is a lot of fun, but its bigger purpose is to promote a new line of fashion dolls being introduced for this holiday season by Mattel. The following morning I came across a posting on KidScreen that highlighted how Disney is also using YouTube as part of its launch campaign for the new line of Toy Story toys tied to the re-release of the first two movies in 3-D.
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Consumer Technology | Ross Rubin, Executive Director, Industry Analysis | 
September 14, 2009 12:43 pm | 
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