Comments on: At What Price, Free? http://www.npdgroupblog.com/2009/06/at-what-price-free/ The official blog of The NPD Group Sun, 14 Mar 2010 17:54:24 +0000 http://wordpress.org/?v=2.6.3 By: Justin Cooper http://www.npdgroupblog.com/2009/06/at-what-price-free/#comment-219 Justin Cooper Wed, 01 Jul 2009 00:48:32 +0000 http://www.npdgroupblog.com/?p=682#comment-219 I agree that Apple would best serve itself and its development community if it looked at the marketing and monetization models that work best in the downloadable casual games business, namely time- or level-limited free games that upsell to paid versions of the game. Another popular model is to release a game for free and then monetize through microtransactions. Apple's rules explicitly prevent both of these models. If they want developers to build sustainable businesses on their devices, they're going to have to give them the business/marketing tools that they need to succeed. I agree that Apple would best serve itself and its development community if it looked at the marketing and monetization models that work best in the downloadable casual games business, namely time- or level-limited free games that upsell to paid versions of the game. Another popular model is to release a game for free and then monetize through microtransactions. Apple’s rules explicitly prevent both of these models. If they want developers to build sustainable businesses on their devices, they’re going to have to give them the business/marketing tools that they need to succeed.

]]> By: Joseph Young http://www.npdgroupblog.com/2009/06/at-what-price-free/#comment-217 Joseph Young Tue, 30 Jun 2009 18:05:22 +0000 http://www.npdgroupblog.com/?p=682#comment-217 Hi Anita, Thank you for sharing some of the findings from your recent Gamer Segmentation study. I think the game industry should look at how other products on the web are monetizing for ideas. Though I don't think advertising is the solution, there are many other forms of monetization that developers and publishers can use to remain sustainable. Hi Anita,

Thank you for sharing some of the findings from your recent Gamer Segmentation study. I think the game industry should look at how other products on the web are monetizing for ideas. Though I don’t think advertising is the solution, there are many other forms of monetization that developers and publishers can use to remain sustainable.

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